William Henry Simpson Jr., SVP, Company and JV Operations at PANERA BREAD CO (PNRA), sold 101 shares at $87.03 ($9K) on 2010-09-16, disclosed to the SEC on 2010-09-17.
Scheduled sale ($9k) by SVP, Company and JV Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $87.34 | 27 | $2K | 26.8% |
| 2 | $87.03 | 74 | $6K | 73.2% |
| Total | $87.11 avg | 101 | $9K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |