Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 20,000 shares at $42.05 ($845K) on 2025-10-02, disclosed to the SEC on 2025-10-03.
Scheduled sale ($845k) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $42.46 | 5,000 | $212K | 25.1% |
| 2 | $42.47 | 5,000 | $212K | 25.1% |
| 3 | $42.05 | 5,000 | $210K | 24.9% |
| 4 | $42.07 | 5,000 | $210K | 24.9% |
| Total | $42.26 avg | 20,000 | $845K | 100% |
| Filing → |
| COCO | SELL | 2026-04-17 | $1.3M | — | Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-14 | $1.5M | — | Filing → |