Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 95,542 shares at $31.48 ($3.0M) on 2025-03-12, disclosed to the SEC on 2025-03-14.
Scheduled sale ($3.0M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $31.48 | 36,653 | $1.2M | 38.4% |
| 2 | $31.48 | 36,653 | $1.2M | 38.4% |
| 3 | $31.94 | 8,719 | $278K | 9.3% |
| 4 | $31.94 | 8,719 | $278K | 9.3% |
| 5 | $29.32 | 4,798 | $141K | 4.7% |
| Total | $31.46 avg | 95,542 |
| $3.0M |
| 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |