Wenbin Qiu, Chief Executive Officer at Baozun Inc. (BZUN), bought 20,000 shares at $2.72 ($54K) on 2026-06-09, disclosed to the SEC on 2026-06-11.
CEO Wenbin Qiu purchased 10,000 shares at $2.72, signaling confidence in the company's turnaround. This move coincides with the stock trading near its 52-week low and recent Q1 earnings showing a 15% revenue increase.
BZUN is currently trading at $2.595, down 3.17% over the last five days despite a 90-day gain of 8.12%. The stock is trading 20.15% below its 52-week high of $3.25.
Q1 2026 earnings on May 20, 2026, reported a 15% revenue increase and a return to profitability. Additionally, Gap plans to open 50 new stores in mainland China in 2026, potentially boosting Baozun's e-commerce segment. Finally, co-founder Junhua purchased shares on June 7, 2026, adding to insider buying momentum.
A short interest of 1.16% of the float poses a risk if the turnaround narrative fails to materialize. Additionally, Asian equities traded in the US fell sharply on May 15, 2026, indicating potential sector volatility.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $2.72 | 10,000 | $27K | 50.7% |
| 2 | $2.64 | 10,000 | $26K | 49.3% |
| Total | $2.68 avg | 20,000 | $54K | 100% |
| Filing → |
| BZUN | BUY | 2026-09-16 | $40K | — | Filing → |
| BZUN | BUY | 2026-06-24 | $28K | — | Filing → |
| BZUN | BUY | 2026-06-22 | $56K | — | Filing → |