Wenbin Qiu, Chief Executive Officer at Baozun Inc. (BZUN), bought 14,400 shares at $2.74 ($40K) on 2026-09-16, disclosed to the SEC on 2026-09-18.
CEO Wenbin Qiu purchased $20,002 worth of Baozun shares at $2.74, signaling confidence in the company's turnaround. This executive buy comes as the stock trades near its 52-week low, potentially offering a contrarian entry point.
The stock is down 0.89% over the last 30 days and is currently 15.33% below its 52-week high of $3.30, trading at $2.79.
1) Q2 2026 Earnings Call Transcript on 2026-08-31: Gap brand drives 22% revenue growth as Baozun raises AI-powered profitability targets. 2) Q2 2026 Earnings Call Highlights on 2026-08-27: Baozun reported revenue growth of 7% to RMB2.7 billion and raised its 2028 profit target to RMB700 million.
1) Short interest is low at 1.45% of float, limiting potential short-squeeze catalysts. 2) The stock has underperformed recently, dropping 0.89% over the last 30 days despite recent earnings beats.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $2.74 | 7,300 | $20K | 49.8% |
| 2 | $2.84 | 7,100 | $20K | 50.2% |
| Total | $2.79 avg | 14,400 | $40K | 100% |
| Filing → |
| BZUN | BUY | 2026-09-22 | $40K | — | Filing → |
| BZUN | BUY | 2026-09-16 | $40K | — | Filing → |
| BZUN | BUY | 2026-06-24 | $28K | — | Filing → |