Wenbin Qiu, Chief Executive Officer at Baozun Inc. (BZUN), bought 13,900 shares at $2.88 ($40K) on 2026-09-18, disclosed to the SEC on 2026-09-22.
Baozun CEO Wenbin Qiu purchased 7,000 shares for $20,160 on September 18, signaling confidence in the company's AI-driven turnaround. This executive buy follows a period of strong operational execution and profitability improvements.
The stock has rallied 7.69% over the past five days and is currently trading 3.16% higher than 30 days ago, sitting 10.77% below its 52-week high of $3.30.
Q2 2026 earnings on August 27 showed revenue growth of 7% to RMB2.7 billion and improved profitability; the company raised its 2028 profit target to RMB700 million driven by AI efficiency gains.
The stock is trading at a forward P/E of 3.37, which may be pricing in perfection, and short interest remains elevated at 1.45% of the float.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $2.88 | 7,000 | $20K | 50.6% |
| 2 | $2.85 | 6,900 | $20K | 49.4% |
| Total | $2.87 avg | 13,900 | $40K | 100% |
| Filing → |
| BZUN | BUY | 2026-06-24 | $28K | — | Filing → |
| BZUN | BUY | 2026-06-22 | $56K | — | Filing → |
| BZUN | BUY | 2026-06-17 | $55K | — | Filing → |