Wenbin Qiu, Chief Executive Officer at Baozun Inc. (BZUN), bought 14,600 shares at $2.74 ($40K) on 2026-09-14, disclosed to the SEC on 2026-09-16.
Baozun CEO Wenbin Qiu purchased 7,300 shares for $20,002 on September 14, signaling confidence in the company's AI-driven turnaround. This executive buyback comes as the stock trades near its 52-week low, potentially offering a contrarian entry point.
BZUN is currently trading at $2.73, down 1.27% over the last five days and 2.15% over the past 90 days. The stock sits 17.15% below its 52-week high of $3.30 and is 31.88% above its 52-week low of $2.07.
1) Q2 2026 Earnings Call Transcript on August 31, 2026, highlighted a 22% revenue growth driven by the Gap brand and AI-powered profitability targets. 2) Q2 2026 Earnings Call Highlights on August 27, 2026, reported revenue growth of 7% to RMB2.7 billion and raised 2028 profit targets to RMB700 million. 3) Recent news on August 27, 2026, noted that Baozun shares rose as earnings beat forecasts and profitability improved.
The stock faces a risk of continued underperformance given its 1.27% decline over the last five days and a short interest of 1.45% of the float, which could pressure the price if sentiment turns negative.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $2.74 | 7,300 | $20K | 50.2% |
| 2 | $2.72 | 7,300 | $20K | 49.8% |
| Total | $2.73 avg | 14,600 | $40K | 100% |
| Filing → |
| BZUN | BUY | 2026-06-24 | $28K | — | Filing → |
| BZUN | BUY | 2026-06-22 | $56K | — | Filing → |
| BZUN | BUY | 2026-06-17 | $55K | — | Filing → |