Jane Prior, Chief Marketing Officer at Vita Coco Company, Inc. (COCO), sold 4,948 shares at $37.02 ($183K) on 2024-12-11, disclosed to the SEC on 2024-12-13.
Scheduled sale ($183k) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $37.02 | 2,474 | $92K | 50.0% |
| 2 | $37.02 | 2,474 | $92K | 50.0% |
| Total | $37.02 avg | 4,948 | $183K | 100% |
| Filing → |
| COCO | SELL | 2025-09-19 | $420K | — | Filing → |
| COCO | SELL | 2025-09-16 | $400K | — | Filing → |
| COCO | SELL | 2025-07-02 | $371K | — | Filing → |