Jane Prior, Chief Marketing Officer at Vita Coco Company, Inc. (COCO), sold 10,000 shares at $40.00 ($400K) on 2025-09-12, disclosed to the SEC on 2025-09-16.
Scheduled sale ($400k) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| Filing → |
| COCO | SELL | 2025-09-19 | $420K | — | Filing → |
| COCO | SELL | 2025-07-02 | $371K | — | Filing → |
| COCO | SELL | 2025-06-20 | $351K | — | Filing → |