Jane Prior, Chief Marketing Officer at Vita Coco Company, Inc. (COCO), sold 52,163 shares at $52.73 ($2.8M) on 2026-03-05, disclosed to the SEC on 2026-03-09.
Seasonal sale ($2.8M) by Chief Marketing Officer — this insider has traded COCO in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $52.73 | 34,159 | $1.8M | 65.1% |
| 2 | $53.32 | 15,741 | $839K | 30.4% |
| 3 | $54.08 | 100 | $5K | 0.2% |
| 4 | $55.18 | 705 | $39K | 1.4% |
| 5 | $55.18 | 1,458 | $80K | 2.9% |
| Total | $53.01 avg | 52,163 |
| $2.8M |
| 100% |
| Filing → |
| COCO | SELL | 2025-09-16 | $400K | — | Filing → |
| COCO | SELL | 2025-07-02 | $371K | — | Filing → |
| COCO | SELL | 2025-06-20 | $351K | — | Filing → |