Jane Prior, Chief Marketing Officer at Vita Coco Company, Inc. (COCO), sold 8,359 shares at $37.04 ($307K) on 2024-12-04, disclosed to the SEC on 2024-12-05.
Scheduled sale ($307k) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.02 | 1,083 | $38K | 12.3% |
| 2 | $37.04 | 3,638 | $135K | 43.8% |
| 3 | $37.04 | 3,638 | $135K | 43.8% |
| Total | $36.78 avg | 8,359 | $307K | 100% |
| Filing → |
| COCO | SELL | 2025-09-19 | $420K | — | Filing → |
| COCO | SELL | 2025-09-16 | $400K | — | Filing → |
| COCO | SELL | 2025-07-02 | $371K | — | Filing → |