Jane Prior, Chief Marketing Officer at Vita Coco Company, Inc. (COCO), sold 19,636 shares at $30.06 ($590K) on 2024-06-14, disclosed to the SEC on 2024-06-18.
Scheduled sale ($590k) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $30.06 | 2,935 | $88K | 15.0% |
| 2 | $30.06 | 2,935 | $88K | 15.0% |
| 3 | $30.04 | 6,701 | $201K | 34.1% |
| 4 | $30.04 | 6,701 | $201K | 34.1% |
| 5 | $30.00 | 364 | $11K | 1.9% |
| Total | $30.05 avg | 19,636 |
| $590K |
| 100% |
| Filing → |
| COCO | SELL | 2025-09-19 | $420K | — | Filing → |
| COCO | SELL | 2025-09-16 | $400K | — | Filing → |
| COCO | SELL | 2025-07-02 | $371K | — | Filing → |