Glenn D. Fogel, CEO AND PRESIDENT at Booking Holdings Inc. (BKNG), sold 797 shares at $5452.13 ($4.4M) on 2025-12-15, disclosed to the SEC on 2025-12-16.
Scheduled sale ($4.4M) by CEO AND PRESIDENT under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $5445.66 | 20 | $109K | 2.5% |
| 2 | $5445.66 | 20 | $109K | 2.5% |
| 3 | $5452.13 | 10 | $55K | 1.3% |
| 4 | $5452.13 | 10 | $55K | 1.3% |
| 5 | $5457.52 | 52 | $284K | 6.5% |
| 6 | $5457.52 | 52 |
| $284K |
| 6.5% |
| 7 | $5458.20 | 40 | $218K | 5.0% |
| 8 | $5460.20 | 43 | $235K | 5.4% |
| 9 | $5460.20 | 43 | $235K | 5.4% |
| 10 | $5461.28 | 7 | $38K | 0.9% |
| 11 | $5462.82 | 40 | $219K | 5.0% |
| 12 | $5462.82 | 40 | $219K | 5.0% |
| 13 | $5464.88 | 30 | $164K | 3.8% |
| 14 | $5464.88 | 30 | $164K | 3.8% |
| 15 | $5466.71 | 10 | $55K | 1.3% |
| 16 | $5466.71 | 10 | $55K | 1.3% |
| 17 | $5468.18 | 40 | $219K | 5.0% |
| 18 | $5468.18 | 40 | $219K | 5.0% |
| 19 | $5470.11 | 20 | $109K | 2.5% |
| 20 | $5471.02 | 10 | $55K | 1.3% |
| 21 | $5471.02 | 10 | $55K | 1.3% |
| 22 | $5472.17 | 50 | $274K | 6.3% |
| 23 | $5472.17 | 50 | $274K | 6.3% |
| 24 | $5474.67 | 30 | $164K | 3.8% |
| 25 | $5474.67 | 30 | $164K | 3.8% |
| 26 | $5476.52 | 30 | $164K | 3.8% |
| 27 | $5476.52 | 30 | $164K | 3.8% |
| Total | $5464.75 avg | 797 | $4.4M | 100% |
| Filing → |
| BKNG | SELL | 2026-02-18 | $3.1M | — | Filing → |
| BKNG | SELL | 2026-02-18 | $3.3M | — | Filing → |
| BKNG | SELL | 2026-01-16 | $8.7M | — | Filing → |