Glenn D. Fogel, CEO AND PRESIDENT at Booking Holdings Inc. (BKNG), sold 1,686 shares at $5147.58 ($8.7M) on 2026-01-15, disclosed to the SEC on 2026-01-16.
Seasonal sale ($8.7M) by CEO AND PRESIDENT — this insider has traded BKNG in January in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $5147.58 | 10 | $51K | 0.6% |
| 2 | $5148.72 | 10 | $51K | 0.6% |
| 3 | $5149.96 | 10 | $51K | 0.6% |
| 4 | $5153.05 | 10 | $52K | 0.6% |
| 5 | $5158.57 | 20 | $103K | 1.2% |
| 6 | $5158.58 | 20 |
| $103K |
| 1.2% |
| 7 | $5160.97 | 10 | $52K | 0.6% |
| 8 | $5162.82 | 30 | $155K | 1.8% |
| 9 | $5165.21 | 10 | $52K | 0.6% |
| 10 | $5167.24 | 40 | $207K | 2.4% |
| 11 | $5167.24 | 40 | $207K | 2.4% |
| 12 | $5169.19 | 10 | $52K | 0.6% |
| 13 | $5171.25 | 40 | $207K | 2.4% |
| 14 | $5172.88 | 30 | $155K | 1.8% |
| 15 | $5173.52 | 20 | $103K | 1.2% |
| 16 | $5173.52 | 20 | $103K | 1.2% |
| 17 | $5174.93 | 10 | $52K | 0.6% |
| 18 | $5176.77 | 10 | $52K | 0.6% |
| 19 | $5181.13 | 31 | $161K | 1.8% |
| 20 | $5181.13 | 31 | $161K | 1.8% |
| 21 | $5182.51 | 93 | $482K | 5.5% |
| 22 | $5182.51 | 93 | $482K | 5.5% |
| 23 | $5183.33 | 70 | $363K | 4.2% |
| 24 | $5183.33 | 70 | $363K | 4.2% |
| 25 | $5184.38 | 70 | $363K | 4.2% |
| 26 | $5184.38 | 70 | $363K | 4.2% |
| 27 | $5185.57 | 50 | $259K | 3.0% |
| 28 | $5185.57 | 50 | $259K | 3.0% |
| 29 | $5186.95 | 80 | $415K | 4.7% |
| 30 | $5186.96 | 80 | $415K | 4.7% |
| 31 | $5187.94 | 84 | $436K | 5.0% |
| 32 | $5187.94 | 84 | $436K | 5.0% |
| 33 | $5189.27 | 25 | $130K | 1.5% |
| 34 | $5189.27 | 25 | $130K | 1.5% |
| 35 | $5190.41 | 50 | $260K | 3.0% |
| 36 | $5190.41 | 50 | $260K | 3.0% |
| 37 | $5191.73 | 30 | $156K | 1.8% |
| 38 | $5191.73 | 30 | $156K | 1.8% |
| 39 | $5192.49 | 20 | $104K | 1.2% |
| 40 | $5196.24 | 10 | $52K | 0.6% |
| 41 | $5197.52 | 20 | $104K | 1.2% |
| 42 | $5197.53 | 20 | $104K | 1.2% |
| 43 | $5198.72 | 20 | $104K | 1.2% |
| 44 | $5198.72 | 20 | $104K | 1.2% |
| 45 | $5200.25 | 30 | $156K | 1.8% |
| 46 | $5200.25 | 30 | $156K | 1.8% |
| Total | $5182.94 avg | 1,686 | $8.7M | 100% |
| Filing → |
| BKNG | SELL | 2026-02-18 | $3.1M | — | Filing → |
| BKNG | SELL | 2026-02-18 | $3.3M | — | Filing → |
| BKNG | SELL | 2026-01-16 | $312K | — | Filing → |