Mark W. Begor, CEO at EQUIFAX INC (EFX), sold 96,528 shares at $241.87 ($23.3M) on 2025-07-28, disclosed to the SEC on 2025-07-30.
Scheduled sale ($23.3M) by CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $240.95 | 19,841 | $4.8M | 20.5% |
| 2 | $240.95 | 19,841 | $4.8M | 20.5% |
| 3 | $241.87 | 17,731 | $4.3M | 18.4% |
| 4 | $241.87 | 17,731 | $4.3M | 18.4% |
| 5 | $242.70 | 9,497 | $2.3M | 9.9% |
| 6 | $242.70 | 9,497 |
| $2.3M |
| 9.9% |
| 7 | $243.90 | 831 | $203K | 0.9% |
| 8 | $243.90 | 831 | $203K | 0.9% |
| 9 | $244.95 | 364 | $89K | 0.4% |
| 10 | $244.95 | 364 | $89K | 0.4% |
| Total | $241.71 avg | 96,528 | $23.3M | 100% |
| Filing → |
| EFX | SELL | 2026-02-12 | $15.3M | — | Filing → |
| EFX | SELL | 2025-10-29 | $22.7M | — | Filing → |
| EFX | SELL | 2025-04-30 | $11.4M | — | Filing → |