Mark W. Begor, CEO at EQUIFAX INC (EFX), sold 98,246 shares at $231.59 ($22.7M) on 2025-10-27, disclosed to the SEC on 2025-10-29.
Scheduled sale ($22.7M) by CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.00 | 47 | $0 | 0.0% |
| 2 | $229.12 | 3,995 | $915K | 4.0% |
| 3 | $229.12 | 3,995 | $915K | 4.0% |
| 4 | $229.20 | 6,227 | $1.4M | 6.3% |
| 5 | $229.20 | 6,227 | $1.4M | 6.3% |
| 6 | $230.16 | 5,872 |
| $1.4M |
| 6.0% |
| 7 | $230.16 | 5,872 | $1.4M | 6.0% |
| 8 | $230.18 | 6,639 | $1.5M | 6.7% |
| 9 | $230.18 | 6,639 | $1.5M | 6.7% |
| 10 | $231.46 | 3,757 | $870K | 3.8% |
| 11 | $231.46 | 3,757 | $870K | 3.8% |
| 12 | $231.59 | 3,331 | $771K | 3.4% |
| 13 | $231.59 | 3,331 | $771K | 3.4% |
| 14 | $232.19 | 6,943 | $1.6M | 7.1% |
| 15 | $232.19 | 6,943 | $1.6M | 7.1% |
| 16 | $232.27 | 5,274 | $1.2M | 5.4% |
| 17 | $232.27 | 5,274 | $1.2M | 5.4% |
| 18 | $233.01 | 4,015 | $936K | 4.1% |
| 19 | $233.01 | 4,015 | $936K | 4.1% |
| 20 | $233.12 | 2,801 | $653K | 2.9% |
| 21 | $233.12 | 2,801 | $653K | 2.9% |
| 22 | $233.88 | 174 | $41K | 0.2% |
| 23 | $233.95 | 37 | $9K | 0.0% |
| 24 | $234.93 | 76 | $18K | 0.1% |
| 25 | $235.22 | 204 | $48K | 0.2% |
| Total | $230.98 avg | 98,246 | $22.7M | 100% |
| Filing → |
| EFX | SELL | 2026-02-12 | $15.3M | — | Filing → |
| EFX | SELL | 2025-07-30 | $23.3M | — | Filing → |
| EFX | SELL | 2025-04-30 | $11.4M | — | Filing → |