Mark W. Begor, CEO at EQUIFAX INC (EFX), sold 77,341 shares at $197.79 ($15.6M) on 2026-02-10, disclosed to the SEC on 2026-02-12.
Seasonal sale ($15.6M) by CEO — this insider has traded EFX in February in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $192.89 | 227 | $44K | 0.3% |
| 2 | $192.89 | 227 | $44K | 0.3% |
| 3 | $194.22 | 331 | $64K | 0.4% |
| 4 | $194.22 | 331 | $64K | 0.4% |
| 5 | $195.40 | 364 | $71K | 0.5% |
| 6 | $195.40 | 364 |
| $71K |
| 0.5% |
| 7 | $196.43 | 445 | $87K | 0.6% |
| 8 | $196.43 | 445 | $87K | 0.6% |
| 9 | $197.79 | 201 | $40K | 0.3% |
| 10 | $197.79 | 201 | $40K | 0.3% |
| 11 | $199.00 | 829 | $165K | 1.1% |
| 12 | $199.00 | 829 | $165K | 1.1% |
| 13 | $200.03 | 1,772 | $354K | 2.3% |
| 14 | $200.03 | 1,772 | $354K | 2.3% |
| 15 | $201.26 | 4,057 | $817K | 5.2% |
| 16 | $201.26 | 4,057 | $817K | 5.2% |
| 17 | $202.15 | 18,352 | $3.7M | 23.8% |
| 18 | $202.15 | 18,352 | $3.7M | 23.8% |
| 19 | $202.71 | 1,759 | $357K | 2.3% |
| 20 | $203.08 | 11,000 | $2.2M | 14.3% |
| 21 | $203.08 | 11,000 | $2.2M | 14.3% |
| 22 | $203.76 | 213 | $43K | 0.3% |
| 23 | $203.76 | 213 | $43K | 0.3% |
| Total | $201.90 avg | 77,341 | $15.6M | 100% |
| Filing → |
| EFX | SELL | 2025-10-29 | $22.7M | — | Filing → |
| EFX | SELL | 2025-07-30 | $23.3M | — | Filing → |
| EFX | SELL | 2025-04-30 | $11.4M | — | Filing → |