Jane Prior, Chief Marketing Officer at Vita Coco Company, Inc. (COCO), sold 168,508 shares at $29.65 ($4.8M) on 2023-09-14, disclosed to the SEC on 2023-09-18.
Scheduled sale ($4.8M) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $29.65 | 45,091 | $1.3M | 27.8% |
| 2 | $29.65 | 45,091 | $1.3M | 27.8% |
| 3 | $27.23 | 39,163 | $1.1M | 22.2% |
| 4 | $27.23 | 39,163 | $1.1M | 22.2% |
| Total | $28.53 avg | 168,508 | $4.8M | 100% |
| Filing → |
| COCO | SELL | 2025-09-19 | $420K | — | Filing → |
| COCO | SELL | 2025-09-16 | $400K | — | Filing → |
| COCO | SELL | 2025-07-02 | $371K | — | Filing → |