Glenn D. Fogel, CEO AND PRESIDENT at Booking Holdings Inc. (BKNG), sold 1,967 shares at $5483.48 ($10.8M) on 2025-08-15, disclosed to the SEC on 2025-08-18.
Scheduled sale ($10.8M) by CEO AND PRESIDENT under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $5448.46 | 49 | $267K | 2.5% |
| 2 | $5448.46 | 49 | $267K | 2.5% |
| 3 | $5455.00 | 32 | $175K | 1.6% |
| 4 | $5456.60 | 49 | $267K | 2.5% |
| 5 | $5456.60 | 49 | $267K | 2.5% |
| 6 | $5458.67 | 3 |
| $16K |
| 0.2% |
| 7 | $5463.74 | 6 | $33K | 0.3% |
| 8 | $5467.56 | 6 | $33K | 0.3% |
| 9 | $5468.84 | 43 | $235K | 2.2% |
| 10 | $5468.84 | 43 | $235K | 2.2% |
| 11 | $5470.63 | 6 | $33K | 0.3% |
| 12 | $5471.90 | 49 | $268K | 2.5% |
| 13 | $5471.90 | 49 | $268K | 2.5% |
| 14 | $5474.95 | 49 | $268K | 2.5% |
| 15 | $5474.95 | 49 | $268K | 2.5% |
| 16 | $5476.41 | 104 | $570K | 5.3% |
| 17 | $5476.41 | 104 | $570K | 5.3% |
| 18 | $5477.70 | 92 | $504K | 4.7% |
| 19 | $5477.70 | 92 | $504K | 4.7% |
| 20 | $5479.85 | 121 | $663K | 6.2% |
| 21 | $5479.85 | 121 | $663K | 6.2% |
| 22 | $5481.09 | 98 | $537K | 5.0% |
| 23 | $5481.09 | 98 | $537K | 5.0% |
| 24 | $5482.19 | 67 | $367K | 3.4% |
| 25 | $5482.19 | 67 | $367K | 3.4% |
| 26 | $5483.48 | 98 | $537K | 5.0% |
| 27 | $5483.48 | 98 | $537K | 5.0% |
| 28 | $5484.44 | 43 | $236K | 2.2% |
| 29 | $5484.44 | 43 | $236K | 2.2% |
| 30 | $5490.10 | 49 | $269K | 2.5% |
| 31 | $5490.10 | 49 | $269K | 2.5% |
| 32 | $5498.21 | 6 | $33K | 0.3% |
| 33 | $5502.69 | 43 | $237K | 2.2% |
| 34 | $5502.69 | 43 | $237K | 2.2% |
| Total | $5477.30 avg | 1,967 | $10.8M | 100% |
| Filing → |
| BKNG | SELL | 2026-02-18 | $3.3M | — | Filing → |
| BKNG | SELL | 2026-02-18 | $3.1M | — | Filing → |
| BKNG | SELL | 2026-01-16 | $8.7M | — | Filing → |