Jane Prior, Chief Marketing Officer at Vita Coco Company, Inc. (COCO), sold 69,492 shares at $27.06 ($1.9M) on 2023-09-19, disclosed to the SEC on 2023-09-21.
Scheduled sale ($1.9M) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $27.06 | 34,746 | $940K | 50.0% |
| 2 | $27.06 | 34,746 | $940K | 50.0% |
| Total | $27.06 avg | 69,492 | $1.9M | 100% |
| Filing → |
| COCO | SELL | 2025-09-19 | $420K | — | Filing → |
| COCO | SELL | 2025-09-16 | $400K | — | Filing → |
| COCO | SELL | 2025-07-02 | $371K | — | Filing → |