M. Richard Rosenblatt, CEO & Chairman of the Board at DEMAND MEDIA INC. (DMD), sold 150,000 shares at $9.96 ($1.5M) on 2012-10-17, disclosed to the SEC on 2012-10-17.
Scheduled sale ($1.5M) by CEO & Chairman of the Board under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $10.34 | 40,400 | $418K | 27.5% |
| 2 | $10.20 | 29,000 | $296K | 19.5% |
| 3 | $9.96 | 80,600 | $803K | 52.9% |
| Total | $10.11 avg | 150,000 | $1.5M | 100% |
| Filing → |
| DMD | SELL | 2013-01-10 | $1.4M | — | Filing → |
| DMD | SELL | 2012-12-13 | $1.4M | — | Filing → |
| DMD | SELL | 2012-11-09 | $1.3M | — | Filing → |