Glenn D. Fogel, CEO AND PRESIDENT at Booking Holdings Inc. (BKNG), sold 972 shares at $5368.93 ($5.3M) on 2025-12-15, disclosed to the SEC on 2025-12-16.
Scheduled sale ($5.3M) by CEO AND PRESIDENT under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $5362.05 | 20 | $107K | 2.0% |
| 2 | $5368.93 | 10 | $54K | 1.0% |
| 3 | $5368.93 | 10 | $54K | 1.0% |
| 4 | $5370.88 | 20 | $107K | 2.0% |
| 5 | $5370.88 | 20 | $107K | 2.0% |
| 6 | $5375.33 | 10 |
| $54K |
| 1.0% |
| 7 | $5375.33 | 10 | $54K | 1.0% |
| 8 | $5377.91 | 20 | $108K | 2.0% |
| 9 | $5377.91 | 20 | $108K | 2.0% |
| 10 | $5381.12 | 20 | $108K | 2.0% |
| 11 | $5381.12 | 20 | $108K | 2.0% |
| 12 | $5385.93 | 20 | $108K | 2.0% |
| 13 | $5385.93 | 20 | $108K | 2.0% |
| 14 | $5388.74 | 20 | $108K | 2.0% |
| 15 | $5388.74 | 20 | $108K | 2.0% |
| 16 | $5399.26 | 20 | $108K | 2.1% |
| 17 | $5399.26 | 20 | $108K | 2.1% |
| 18 | $5401.53 | 10 | $54K | 1.0% |
| 19 | $5401.53 | 10 | $54K | 1.0% |
| 20 | $5404.07 | 10 | $54K | 1.0% |
| 21 | $5404.07 | 10 | $54K | 1.0% |
| 22 | $5405.21 | 10 | $54K | 1.0% |
| 23 | $5405.21 | 10 | $54K | 1.0% |
| 24 | $5407.90 | 10 | $54K | 1.0% |
| 25 | $5409.25 | 20 | $108K | 2.1% |
| 26 | $5411.38 | 20 | $108K | 2.1% |
| 27 | $5411.38 | 20 | $108K | 2.1% |
| 28 | $5412.56 | 10 | $54K | 1.0% |
| 29 | $5412.56 | 10 | $54K | 1.0% |
| 30 | $5418.95 | 40 | $217K | 4.1% |
| 31 | $5422.91 | 10 | $54K | 1.0% |
| 32 | $5422.91 | 10 | $54K | 1.0% |
| 33 | $5424.90 | 19 | $103K | 2.0% |
| 34 | $5424.90 | 19 | $103K | 2.0% |
| 35 | $5426.75 | 20 | $109K | 2.1% |
| 36 | $5428.17 | 10 | $54K | 1.0% |
| 37 | $5428.17 | 10 | $54K | 1.0% |
| 38 | $5430.87 | 10 | $54K | 1.0% |
| 39 | $5430.87 | 10 | $54K | 1.0% |
| 40 | $5432.13 | 19 | $103K | 2.0% |
| 41 | $5432.13 | 19 | $103K | 2.0% |
| 42 | $5434.57 | 20 | $109K | 2.1% |
| 43 | $5434.57 | 20 | $109K | 2.1% |
| 44 | $5436.44 | 20 | $109K | 2.1% |
| 45 | $5436.44 | 20 | $109K | 2.1% |
| 46 | $5438.45 | 60 | $326K | 6.2% |
| 47 | $5439.68 | 30 | $163K | 3.1% |
| 48 | $5439.68 | 30 | $163K | 3.1% |
| 49 | $5441.74 | 20 | $109K | 2.1% |
| 50 | $5441.74 | 20 | $109K | 2.1% |
| 51 | $5442.66 | 30 | $163K | 3.1% |
| 52 | $5442.66 | 30 | $163K | 3.1% |
| 53 | $5444.74 | 13 | $71K | 1.3% |
| 54 | $5444.74 | 13 | $71K | 1.3% |
| Total | $5413.88 avg | 972 | $5.3M | 100% |
| Filing → |
| BKNG | SELL | 2026-02-18 | $3.1M | — | Filing → |
| BKNG | SELL | 2026-02-18 | $3.3M | — | Filing → |
| BKNG | SELL | 2026-01-16 | $8.7M | — | Filing → |