Jane Prior, Chief Marketing Officer at Vita Coco Company, Inc. (COCO), sold 20,000 shares at $32.11 ($671K) on 2024-11-01, disclosed to the SEC on 2024-11-05.
Scheduled sale ($671k) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $32.11 | 10,000 | $321K | 47.8% |
| 2 | $35.00 | 10,000 | $350K | 52.2% |
| Total | $33.55 avg | 20,000 | $671K | 100% |
| Filing → |
| COCO | SELL | 2025-09-19 | $420K | — | Filing → |
| COCO | SELL | 2025-09-16 | $400K | — | Filing → |
| COCO | SELL | 2025-07-02 | $371K | — | Filing → |