Jane Prior, Chief Marketing Officer at Vita Coco Company, Inc. (COCO), sold 37,310 shares at $15.31 ($571K) on 2022-08-17, disclosed to the SEC on 2022-08-19.
Open-market sale of $571k COCO by Chief Marketing Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $15.31 | 18,655 | $286K | 50.0% |
| 2 | $15.31 | 18,655 | $286K | 50.0% |
| Total | $15.31 avg | 37,310 | $571K | 100% |
| Filing → |
| COCO | SELL | 2025-09-19 | $420K | — | Filing → |
| COCO | SELL | 2025-09-16 | $400K | — | Filing → |
| COCO | SELL | 2025-07-02 | $371K | — | Filing → |