Peter C. Elarde, Chief Marketing Officer at SHUTTERFLY INC (SFLY), sold 7,000 shares at $19.82 ($138K) on 2010-03-01, disclosed to the SEC on 2010-03-03.
Scheduled sale ($138k) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $19.36 | 2,000 | $39K | 28.1% |
| 2 | $19.82 | 5,000 | $99K | 71.9% |
| Total | $19.69 avg | 7,000 | $138K | 100% |
| Filing → |
| SFLY | SELL | 2010-07-27 | $389K | — | Filing → |
| SFLY | SELL | 2010-07-26 | $132K | — | Filing → |
| SFLY | SELL | 2010-07-06 | $48K | — | Filing → |