Peter C. Elarde, Chief Marketing Officer at SHUTTERFLY INC (SFLY), sold 5,077 shares at $26.06 ($132K) on 2010-07-23, disclosed to the SEC on 2010-07-26.
Scheduled sale ($132k) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $26.06 | 1,300 | $34K | 25.6% |
| 2 | $26.00 | 3,777 | $98K | 74.4% |
| Total | $26.02 avg | 5,077 | $132K | 100% |
| Filing → |
| SFLY | SELL | 2010-07-27 | $389K | — | Filing → |
| SFLY | SELL | 2010-07-06 | $48K | — | Filing → |
| SFLY | SELL | 2010-06-03 | $46K | — | Filing → |