Peter C. Elarde, Chief Marketing Officer at SHUTTERFLY INC (SFLY), sold 43,855 shares at $57.90 ($2.5M) on 2011-05-02, disclosed to the SEC on 2011-05-04.
Open-market sale of $2.5M SFLY by Chief Marketing Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $57.90 | 20,000 | $1.2M | 45.6% |
| 2 | $57.90 | 23,855 | $1.4M | 54.4% |
| Total | $57.90 avg | 43,855 | $2.5M | 100% |
| Filing → |
| SFLY | SELL | 2010-07-26 | $132K | — | Filing → |
| SFLY | SELL | 2010-07-06 | $48K | — | Filing → |
| SFLY | SELL | 2010-06-03 | $46K | — | Filing → |