M. Richard Rosenblatt, Chairman & CEO at DEMAND MEDIA INC. (DMD), sold 125,000 shares at $10.11 ($1.2M) on 2012-09-11, disclosed to the SEC on 2012-09-11.
Scheduled sale ($1.2M) by Chairman & CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $9.89 | 69,500 | $687K | 55.1% |
| 2 | $10.11 | 55,500 | $561K | 44.9% |
| Total | $9.99 avg | 125,000 | $1.2M | 100% |
| Filing → |
| DMD | SELL | 2013-01-10 | $1.4M | — | Filing → |
| DMD | SELL | 2012-12-13 | $1.4M | — | Filing → |
| DMD | SELL | 2012-11-09 | $1.3M | — | Filing → |