Stephanie Coon, Chief Strategy Officer at Vital Farms, Inc. (VITL), bought 6,395 shares at $8.42 ($53K) on 2026-05-15, disclosed to the SEC on 2026-05-19.
CSO Stephanie Coon executed the largest purchase of her career, buying 5,895 shares at $8.42, while a cluster of six other insiders bought shares in the last 30 days, signaling potential conviction in the turnaround.
The stock has rebounded 6.14% over the past five days but remains down 66.64% over the last 90 days, trading 15.21% above its 52-week low of $7.955.
Clearly above the average filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $7.21 | 500 | $4K | 6.8% |
| 2 | $8.42 | 5,895 | $50K | 93.2% |
| Total | $8.33 avg | 6,395 | $53K | 100% |
| Filing → |
| VITL | SELL | 2024-05-17 | $2.2M | — | Filing → |