Stephanie Coon, SVP STRATEGY at Vital Farms, Inc. (VITL), sold 20,010 shares at $46.15 ($923K) on 2025-08-12, disclosed to the SEC on 2025-08-14.
Seasonal sale ($923k) by SVP STRATEGY — this insider has traded VITL in August in at least three consecutive prior years. Pattern-driven, low signal.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $46.15 | 10,005 | $462K | 50.0% |
| 2 | $46.15 | 10,005 | $462K | 50.0% |
| Total | $46.15 avg | 20,010 | $923K | 100% |
| Filing → |
| VITL | SELL | 2024-05-17 | $2.2M | — | Filing → |