Stephanie Coon, SVP OF PEOPLE AND STRATEGY at Vital Farms, Inc. (VITL), sold 60,000 shares at $36.96 ($2.2M) on 2024-05-15, disclosed to the SEC on 2024-05-17.
Open-market sale of $2.2M VITL by SVP OF PEOPLE AND STRATEGY. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $36.96 | 8,047 | $297K | 13.4% |
| 2 | $36.96 | 8,047 | $297K | 13.4% |
| 3 | $36.94 | 21,953 | $811K | 36.6% |
| 4 | $36.94 | 21,953 | $811K | 36.6% |
| Total | $36.95 avg | 60,000 | $2.2M | 100% |
| Filing → |
| VITL | SELL | 2024-05-29 | $410K | — | Filing → |