Stephanie Coon, SVP OF PEOPLE AND STRATEGY at Vital Farms, Inc. (VITL), sold 10,000 shares at $41.02 ($410K) on 2024-05-24, disclosed to the SEC on 2024-05-29.
Open-market sale of $410k VITL by SVP OF PEOPLE AND STRATEGY. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $41.02 | 5,000 | $205K | 50.0% |
| 2 | $41.02 | 5,000 | $205K | 50.0% |
| Total | $41.02 avg | 10,000 | $410K | 100% |
| Filing → |
| VITL | SELL | 2024-05-17 | $2.2M | — | Filing → |