Kathryn McKeon is CMO at Vital Farms, Inc. (VITL). They have made 1 open-market trade across 1 company since 2025, most recently 2026-05-14.
CIK 0001908254
Unrated. We grade insiders only on stock they chose to buy on the open market. Grants, option exercises and vesting say nothing about timing, so they don't count — which is why someone can file often and still have no grade. It isn't a bad sign: unrated buys beat every graded tier below A.
1 open-market purchase totalling $5K since 2026, never a sale. Too few scored purchases to measure a record yet.
| Ticker | Shares | Value |
|---|---|---|
| VITL | 50,275 | $423K |
Shares reported on the most recent Form 4, priced at the 2026-05-18 close.
Counted per filing, not per execution lot — a purchase filled in several tranches is one decision.
| Ticker | Type | Traded | Filed | Price | Value | 7d Stock | 30d Stock | 90d Stock |
|---|---|---|---|---|---|---|---|---|
| VITL | BUY | 2026-05-14 | 2026-05-18 | $8.28 | $5K | +17.4% | +27.0% | +30.9% |
| VITL | SELL · 10b5-1 | 2025-08-15 | 2025-08-19 | $48.55 | $3.2M | +5.3% | -4.8% | -36.6% |
| VITL | SELL · 10b5-1 | 2025-01-17 | 2025-01-22 | $44.05 | $542K | -10.2% | -21.4% | -24.6% |
| VITL | SELL · 10b5-1 | 2025-01-13 | 2025-01-15 | $42.08 | $518K | +0.6% | -18.4% | -20.8% |
Grouped by shared companies and similar filing behaviour. This is a similarity measure, not a ranking or a performance signal.