Kathryn McKeon, CMO and GM, Butter at Vital Farms, Inc. (VITL), bought 604 shares at $8.28 ($5K) on 2026-05-14, disclosed to the SEC on 2026-05-18.
Open-market purchase of $5k VITL by CMO and GM, Butter. Below the thresholds we flag for high-conviction alerts (no C-suite role, rare reversal, cluster, or A-grade history).
Something here stands out, but not much.
| Filing → |
| VITL | SELL | 2025-01-15 | $518K | — | Filing → |