Dan Jedda is COO & CFO at ROKU, INC (ROKU). They have made 3 open-market trades across 1 company since 2023, most recently 2026-09-15.
CIK 0001834902
Unrated. We grade insiders only on stock they chose to buy on the open market. Grants, option exercises and vesting say nothing about timing, so they don't count — which is why someone can file often and still have no grade. It isn't a bad sign: unrated buys beat every graded tier below A.
0 open-market purchases, against 3 sales. Too few scored purchases to measure a record yet.
| Ticker | Shares | Value |
|---|---|---|
| ROKU | 74,811 | $11.6M |
| SFIX | 603,072 | $1.5M |
| YELP | 27,746 | $551K |
| Total | $13.7M |
Shares reported on the most recent Form 4, priced at the 2026-09-16 close.
Counted per filing, not per execution lot — a purchase filled in several tranches is one decision.
| Ticker | Type | Traded | Filed | Price | Value | 7d Stock | 30d Stock | 90d Stock |
|---|---|---|---|---|---|---|---|---|
| ROKU | SELL · 10b5-1 | 2026-09-15 | 2026-09-16 | $156.81 | $1.1M | -2.1% | -0.9% | — |
| ROKU | SELL | 2026-08-17 | 2026-08-17 | $157.11 | $1.1M | -0.9% | -1.6% | — |
| ROKU | SELL · 10b5-1 | 2026-07-15 | 2026-07-16 | $141.90 | $993K | +0.3% | +10.3% | +6.3% |
| ROKU | SELL · 10b5-1 | 2026-06-15 | 2026-06-16 | $143.87 | $1.0M | -1.3% | +4.0% | +13.8% |
| ROKU | SELL · 10b5-1 | 2026-05-15 | 2026-05-18 | $122.56 | $858K | +4.8% | +10.5% | +27.4% |
| ROKU | SELL · 10b5-1 | 2026-04-15 | 2026-04-16 | $107.00 | $749K | -0.7% | +9.8% | +26.8% |
| ROKU | SELL · 10b5-1 | 2026-03-16 | 2026-03-18 | $94.38 | $1.3M | -6.9% | +22.7% | +45.6% |
| YELP | SELL · 10b5-1 | 2026-02-23 | 2026-02-25 | $21.02 | $31K | +13.8% | +14.5% | +7.7% |
| ROKU | SELL · 10b5-1 | 2026-02-17 | 2026-02-19 | $88.88 | $267K | +5.6% | +9.8% | +39.4% |
| ROKU | SELL · 10b5-1 | 2026-01-15 | 2026-01-15 | $107.56 | $323K | -4.1% | -15.7% | +4.0% |
| ROKU | SELL · 10b5-1 | 2025-12-15 | 2025-12-15 | $107.44 | $322K | -1.2% | -5.2% | -16.1% |
| ROKU | SELL · 10b5-1 | 2025-11-17 | 2025-11-19 | $99.09 | $297K | +3.4% | +14.5% | -6.8% |
| ROKU | SELL · 10b5-1 | 2025-10-15 | 2025-10-16 | $95.82 | $287K | +4.7% | +2.5% | +13.7% |
| ROKU | SELL · 10b5-1 | 2025-09-15 | 2025-09-17 | $94.52 | $284K | +0.3% | -5.5% | +11.4% |
| ROKU | SELL · 10b5-1 | 2025-08-15 | 2025-08-19 | $89.07 | $267K | +9.7% | +12.7% | +10.1% |
| ROKU | SELL · 10b5-1 | 2025-07-15 | 2025-07-16 | $90.20 | $271K | +2.5% | -1.1% | +3.4% |
| ROKU | SELL · 10b5-1 | 2025-07-10 | 2025-07-10 | $91.00 | $137K | -0.2% | -8.6% | +11.4% |
| YELP | SELL · 10b5-1 | 2025-06-16 | 2025-06-16 | $35.68 | $199K | -2.8% | -2.2% | -11.0% |
| ROKU | SELL · 10b5-1 | 2025-06-16 | 2025-06-18 | $81.32 | $244K | +4.8% | +13.4% | +19.0% |
| ROKU | SELL · 10b5-1 | 2025-03-20 | 2025-03-21 | $75.00 | $75K | -11.1% | -26.3% | +0.8% |
| ROKU | SELL · 10b5-1 | 2025-02-14 | 2025-02-18 | $100.27 | $702K | -12.1% | -22.3% | -25.4% |
| ROKU | SELL · 10b5-1 | 2025-01-15 | 2025-01-16 | $77.18 | $77K | +8.9% | +26.3% | -23.0% |
| ROKU | SELL · 10b5-1 | 2024-12-16 | 2024-12-17 | $82.73 | $83K | -9.8% | -9.4% | -16.1% |
| ROKU | SELL · 10b5-1 | 2024-11-19 | 2024-11-19 | $75.00 | $75K | +13.3% | +15.4% | +40.9% |
| ROKU | SELL · 10b5-1 | 2024-10-15 | 2024-10-16 | $76.25 | $76K | -1.3% | -10.7% | -3.0% |
Grouped by shared companies and similar filing behaviour. This is a similarity measure, not a ranking or a performance signal.