Glenn D. Fogel, CEO AND PRESIDENT at Booking Holdings Inc. (BKNG), sold 740 shares at $5244.02 ($3.9M) on 2025-10-15, disclosed to the SEC on 2025-10-16.
Scheduled sale ($3.9M) by CEO AND PRESIDENT under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $5225.92 | 6 | $31K | 0.8% |
| 2 | $5233.63 | 43 | $225K | 5.8% |
| 3 | $5233.63 | 43 | $225K | 5.8% |
| 4 | $5237.26 | 43 | $225K | 5.8% |
| 5 | $5237.26 | 43 | $225K | 5.8% |
| 6 | $5238.31 | 6 |
| $31K |
| 0.8% |
| 7 | $5239.92 | 43 | $225K | 5.8% |
| 8 | $5239.92 | 43 | $225K | 5.8% |
| 9 | $5242.93 | 18 | $94K | 2.4% |
| 10 | $5242.93 | 18 | $94K | 2.4% |
| 11 | $5244.02 | 43 | $225K | 5.8% |
| 12 | $5244.02 | 43 | $225K | 5.8% |
| 13 | $5245.27 | 6 | $31K | 0.8% |
| 14 | $5247.81 | 49 | $257K | 6.6% |
| 15 | $5247.81 | 49 | $257K | 6.6% |
| 16 | $5249.98 | 6 | $31K | 0.8% |
| 17 | $5270.05 | 21 | $111K | 2.8% |
| 18 | $5270.05 | 21 | $111K | 2.8% |
| 19 | $5272.00 | 6 | $32K | 0.8% |
| 20 | $5279.60 | 6 | $32K | 0.8% |
| 21 | $5284.89 | 49 | $259K | 6.7% |
| 22 | $5284.89 | 49 | $259K | 6.7% |
| 23 | $5285.99 | 43 | $227K | 5.8% |
| 24 | $5285.99 | 43 | $227K | 5.8% |
| Total | $5254.15 avg | 740 | $3.9M | 100% |
| Filing → |
| BKNG | SELL | 2026-02-18 | $3.3M | — | Filing → |
| BKNG | SELL | 2026-02-18 | $3.1M | — | Filing → |
| BKNG | SELL | 2026-01-16 | $312K | — | Filing → |