Roger C. Hochschild, President & COO at Discover Financial Services (DFS), sold 56,117 shares at $79.77 ($4.5M) on 2018-02-01, disclosed to the SEC on 2018-02-05.
Seasonal sale ($4.5M) by President & COO — this insider has traded DFS in February in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $79.77 | 5,020 | $400K | 8.9% |
| 2 | $79.77 | 5,020 | $400K | 8.9% |
| 3 | $80.53 | 10,238 | $824K | 18.3% |
| 4 | $80.53 | 10,238 | $824K | 18.3% |
| 5 | $80.62 | 25,601 | $2.1M | 45.7% |
| Total | $80.44 avg | 56,117 |
| $4.5M |
| 100% |
| Filing → |
| DFS | SELL | 2018-04-04 | $2.1M | — | Filing → |
| DFS | SELL | 2018-03-05 | $1.5M | — | Filing → |
| DFS | SELL | 2018-01-04 | $2.3M | — | Filing → |