Roger C. Hochschild, President & COO at Discover Financial Services (DFS), sold 30,516 shares at $76.78 ($2.3M) on 2018-01-02, disclosed to the SEC on 2018-01-04.
Seasonal sale ($2.3M) by President & COO — this insider has traded DFS in January in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $76.78 | 15,258 | $1.2M | 50.0% |
| 2 | $76.78 | 15,258 | $1.2M | 50.0% |
| Total | $76.78 avg | 30,516 | $2.3M | 100% |
| Filing → |
| DFS | SELL | 2018-04-04 | $2.1M | — | Filing → |
| DFS | SELL | 2018-03-05 | $1.5M | — | Filing → |
| DFS | SELL | 2018-02-05 | $2.4M | — | Filing → |