Roger C. Hochschild, President & COO at Discover Financial Services (DFS), sold 15,258 shares at $69.66 ($1.1M) on 2017-12-01, disclosed to the SEC on 2017-12-05.
Seasonal sale ($1.1M) by President & COO — this insider has traded DFS in December in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $69.66 | 2,500 | $174K | 16.2% |
| 2 | $70.61 | 9,770 | $690K | 64.1% |
| 3 | $71.06 | 2,988 | $212K | 19.7% |
| Total | $70.54 avg | 15,258 | $1.1M | 100% |
| Filing → |
| DFS | SELL | 2018-04-04 | $2.1M | — | Filing → |
| DFS | SELL | 2018-03-05 | $1.5M | — | Filing → |
| DFS | SELL | 2018-02-05 | $2.4M | — | Filing → |