Mark Breitbard, President & CEO, Gap Brand at GAP INC (GPS), sold 54,444 shares at $28.18 ($1.5M) on 2024-03-22, disclosed to the SEC on 2024-03-25.
Scheduled sale ($1.5M) by President & CEO, Gap Brand under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $28.18 | 27,222 | $767K | 50.0% |
| 2 | $28.18 | 27,222 | $767K | 50.0% |
| Total | $28.18 avg | 54,444 | $1.5M | 100% |
| Filing → |
| GAP | SELL | 2026-03-18 | $5.7M | — | Filing → |
| GAP | SELL | 2026-03-16 | $761K | — | Filing → |
| GAP | SELL | 2025-05-19 | $1.4M | — | Filing → |