Mark Breitbard, President & CEO, Gap Brand at GAP INC (GAP), sold 250,635 shares at $23.80 ($6.0M) on 2026-03-17, disclosed to the SEC on 2026-03-18.
Scheduled sale ($6.0M) by President & CEO, Gap Brand under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $23.34 | 12,325 | $288K | 4.8% |
| 2 | $23.80 | 119,155 | $2.8M | 47.6% |
| 3 | $23.80 | 119,155 | $2.8M | 47.6% |
| Total | $23.78 avg | 250,635 | $6.0M | 100% |
| Filing → |
| GAP | SELL | 2026-03-16 | $761K | — | Filing → |
| GAP | SELL | 2025-05-19 | $1.4M | — | Filing → |
| GAP | SELL | 2025-03-20 | $364K | — | Filing → |