Lynn K. Herbert, Director at UMPQUA HOLDINGS CORP (UMPQ), sold 200 shares at $26.97 ($5K) on 2006-09-11, disclosed to the SEC on 2006-09-11.
Scheduled sale ($5k) by Director under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
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