Larry Madden, Chief Financial Officer at Viant Technology Inc. (DSP), sold 17,541 shares at $11.27 ($194K) on 2026-04-01, disclosed to the SEC on 2026-04-03.
Scheduled sale ($194k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $11.27 | 7,410 | $84K | 43.0% |
| 2 | $10.94 | 10,131 | $111K | 57.0% |
| Total | $11.08 avg | 17,541 | $194K | 100% |
| Filing → |
| DSP | SELL | 2026-07-27 | $30K | — | Filing → |
| DSP | SELL | 2026-07-08 | $390K | — | Filing → |
| DSP | SELL | 2026-06-15 | $282K | — | Filing → |