Larry Madden, Chief Financial Officer at Viant Technology Inc. (DSP), sold 30,519 shares at $12.78 ($390K) on 2026-07-06, disclosed to the SEC on 2026-07-08.
Scheduled sale ($390k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $12.78 | 10,097 | $129K | 33.1% |
| 2 | $12.86 | 9,149 | $118K | 30.2% |
| 3 | $12.69 | 11,273 | $143K | 36.7% |
| Total | $12.77 avg | 30,519 | $390K | 100% |
| Filing → |
| DSP | SELL | 2026-07-27 | $30K | — | Filing → |
| DSP | SELL | 2026-06-15 | $282K | — | Filing → |
| DSP | SELL | 2026-06-08 | $406K | — | Filing → |