Larry Madden, Chief Financial Officer at Viant Technology Inc. (DSP), sold 33,333 shares at $12.24 ($406K) on 2026-06-05, disclosed to the SEC on 2026-06-08.
Scheduled sale ($406k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $12.24 | 18,663 | $228K | 56.3% |
| 2 | $12.10 | 14,670 | $177K | 43.7% |
| Total | $12.18 avg | 33,333 | $406K | 100% |
| Filing → |
| DSP | SELL | 2026-07-27 | $30K | — | Filing → |
| DSP | SELL | 2026-07-08 | $390K | — | Filing → |
| DSP | SELL | 2026-06-15 | $282K | — | Filing → |