Jonathan N. Potter, Chief Marketing Officer at BOSTON BEER CO INC (SAM), sold 878 shares at $171.90 ($151K) on 2017-10-31, disclosed to the SEC on 2017-11-01.
Open-market sale of $151k SAM by Chief Marketing Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $171.90 | 439 | $75K | 50.0% |
| 2 | $171.90 | 439 | $75K | 50.0% |
| Total | $171.90 avg | 878 | $151K | 100% |