Jonathan N. Potter, Chief Marketing Officer at BOSTON BEER CO INC (SAM), sold 1,542 shares at $173.50 ($268K) on 2017-11-02, disclosed to the SEC on 2017-11-03.
Open-market sale of $268k SAM by Chief Marketing Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $173.50 | 771 | $134K | 50.0% |
| 2 | $173.50 | 771 | $134K | 50.0% |
| Total | $173.50 avg | 1,542 | $268K | 100% |