Niraj Shah, Chief Executive Officer at Wayfair Inc. (W), sold 59,600 shares at $103.52 ($6.3M) on 2025-10-28, disclosed to the SEC on 2025-10-29.
Scheduled sale ($6.3M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $102.54 | 4,838 | $496K | 7.9% |
| 2 | $102.54 | 4,838 | $496K | 7.9% |
| 3 | $103.52 | 5,886 | $609K | 9.7% |
| 4 | $103.52 | 5,886 | $609K | 9.7% |
| 5 | $104.68 | 2,658 | $278K | 4.4% |
| 6 | $104.68 | 2,658 |
| $278K |
| 4.4% |
| 7 | $105.67 | 5,521 | $583K | 9.3% |
| 8 | $105.67 | 5,521 | $583K | 9.3% |
| 9 | $106.61 | 8,082 | $862K | 13.8% |
| 10 | $106.61 | 8,082 | $862K | 13.8% |
| 11 | $107.46 | 2,615 | $281K | 4.5% |
| 12 | $107.46 | 2,615 | $281K | 4.5% |
| 13 | $108.26 | 400 | $43K | 0.7% |
| Total | $105.08 avg | 59,600 | $6.3M | 100% |
| Filing → |
| W | SELL | 2026-04-27 | $9.3M | — | Filing → |
| W | SELL | 2026-03-26 | $835K | — | Filing → |
| W | SELL | 2026-03-25 | $8.4M | — | Filing → |