Niraj Shah, Chief Executive Officer at Wayfair Inc. (W), sold 69,000 shares at $98.27 ($7.1M) on 2026-09-14, disclosed to the SEC on 2026-09-16.
Scheduled sale ($7.1M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $98.27 | 4,485 | $441K | 6.2% |
| 2 | $99.34 | 4,558 | $453K | 6.3% |
| 3 | $100.31 | 4,732 | $475K | 6.7% |
| 4 | $101.33 | 3,779 | $383K | 5.4% |
| 5 | $102.36 | 4,437 | $454K | 6.4% |
| 6 | $103.37 | 7,258 |
| $750K |
| 10.5% |
| 7 | $104.41 | 19,374 | $2.0M | 28.4% |
| 8 | $105.41 | 12,943 | $1.4M | 19.1% |
| 9 | $106.09 | 7,434 | $789K | 11.1% |
| Total | $103.35 avg | 69,000 | $7.1M | 100% |
| Filing → |
| W | SELL | 2026-03-26 | $835K | — | Filing → |
| W | SELL | 2026-03-25 | $8.4M | — | Filing → |
| W | SELL | 2026-02-27 | $2.1M | — | Filing → |