Larry Madden, Chief Financial Officer at Viant Technology Inc. (DSP), sold 28,568 shares at $18.76 ($536K) on 2025-01-02, disclosed to the SEC on 2025-01-03.
Scheduled sale ($536k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $18.76 | 14,284 | $268K | 50.0% |
| 2 | $18.76 | 14,284 | $268K | 50.0% |
| Total | $18.76 avg | 28,568 | $536K | 100% |
| Filing → |
| DSP | SELL | 2026-07-27 | $30K | — | Filing → |
| DSP | SELL | 2026-07-08 | $390K | — | Filing → |
| DSP | SELL | 2026-06-15 | $282K | — | Filing → |